Prior to Lindenmyer Central, Craig was the Vice President, Magazine & Book Papers at Hearst Enterprises where he was responsible for managing Hearst Magazines’ supply chain. He joined Hearst after a lengthy career at Stora Enso, the Finland-based paper, packaging and forest products firm where he held a variety of sales and management positions, focusing primarily on the magazine business. His career began in 1990 as a marketing trainee with Consolidated Papers, Inc., which was later acquired by Stora Enso.

Craig holds a B.B.A. in Marketing with a Minor in Paper Science from Western Michigan University.